The Mobile Marketing Association (MMA) aims to stimulate the development of the industry, together with the technological innovation associated to it. Its members consist of marketers, agencies, merchants, companies and operators, software companies, hand-held device suppliers, and just about any enterprise that focuses on the principles of marketing with mobile gadgets.

MMA’s Goals

As the primary source of marketing and advertising specialist knowledge, the Mobile Marketing Association aspires to:
- combine regional, international, and industry-wide work groups to lay emphasis on industry initiatives,
- present representation coming from the industry to key legislative bodies throughout the globe,
- discuss views on mobile marketing between the United States and Europe, Latin America, Africa, and Asia,
- stimulate discussion between colleagues with meetings, training seminars, and various other events,
- develop measurements that can be applied to determine ad delivery and consumer reaction,
- develop mobile marketing innovative and technical standards which are equally available and compatible,
- develop and publish industry guidelines and best practices related to ad shipping and delivery, ad measurement, and consumer level of privacy,
- provide the usefulness and benefits of mobile marketing to businesses, promoters, and consumers, and
- function as the industry’s key advocate in culture.

About the Mobile Marketing Association

This action-oriented corporation is developed to take out deterrents to market improvement, determine concepts for continuing progress, and prepare the mobile channel for access by third-party content providers and brands. In addition, because consumer satisfaction is crucial for the industry to grow, the MMA concentrates on consumer privacy and safety.

The Mobile Marketing Association believes that there are 6 basic components in providing a positive experience for the consumer. – Choice – Given that the consumer has a right to privacy, a marketing expert must gain that individual’s approval before sending virtually any content and provide clear path on “opting out” from the transmission at any time frame.
- Customization – Facts that consumers produce about their particular specific interests should be applied to tailor marketing and advertising endeavors. This will certainly assist in eliminating spam and ensure that the marketing content material is both useful, appropriate and of perceived value to the consumer.
- Constraint – The professional need to effectively command and limit mobile messaging applications to a sensible number.
- Confidentiality – Customer facts should by no means end up being given to non-affiliated third parties.